Building India's Largest Retailer Onboarding Platform
Turned a 2-day retailer onboarding process into a 5-minute digital one, then rolled it out nationally.
- Onboarding time (from 2 days)
- 5 min
- Onboarding time (from 2 days)
- Retailers onboarded
- 25,000+
- Retailers onboarded
- Zero to national rollout
- 6 mo
- Zero to national rollout
- Bank, fintech & OEM partners
- 10+
- Bank, fintech & OEM partners
The problem
Retailer onboarding was slow, paper-heavy and manual. New retailers waited up to 2 days for KYC before they could transact, which directly capped how fast the retail network could grow.
What I built
- Designed and shipped SalesPro, a retailer sales & settlement app, from zero to production.
- Integrated with the GST Portal and DigiLocker for automated identity and business verification.
- Replaced manual document review with a rules-based auto-KYC engine and real-time settlement visibility.
- Built distribution partnerships with 10+ banks, fintechs and OEMs.
Outcome
Onboarding dropped from 2 days to under 5 minutes. SalesPro scaled to 25,000+ retailers within 6 months and became the backbone of daily sales and margin settlement.
How it rolled out
- 01
Discovery
Mapped the onboarding journey and identified KYC as the primary bottleneck.
- 02
Build
Shipped SalesPro core with GST Portal + DigiLocker integrations for auto-KYC.
- 03
Pilot
Validated with a regional retailer cohort; refined settlement and edge cases.
- 04
Scale
National rollout to 25,000+ retailers with partner bank distribution.
Architecture
- Retailer app (SalesPro)
- Auto-KYC service → GST Portal + DigiLocker APIs
- Settlement & ledger engine
- Partner bank / fintech integration layer
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